Ruby Soave

Ruby Soave has been working with influencers for over 15 years - long before the term ‘influencer marketing’ was coined. Ruby is Head of Influencer Marketing at Student Beans, the world’s leading student loyalty network. Student Beans operates as a key publisher across the biggest affiliate networks providing the largest number of student discounts in the country, and also provides full Gen Z marketing services. ‘’Student Beans Creators’, which Ruby leads on, is just one product Student Beans offers to help brands build meaningful relationships with Gen Z, fuelling growth in the student market.Ruby is passionate about protecting and furthering the creator ecosystem through responsible marketing, and is committed to mentoring others within the industry.