Steven Johnson

Steven has spent the last 15 years working at the intersection of behavioural insights, data science and human-centred design. He is currently Director of Behavioural Science within our Why practice: a dedicated BCW team focussed on the application of behaviour change science and technology. Over his career he has worked across sectors, helping organisations, teams and individuals drive improvement through a behavioural approach to innovation. He has led insight and design on a vast range of award-winning behaviour change projects, incorporating over 40 randomised controlled trials (RCTs). Working with clients across the UK, Europe and North America my work has received recognition from Cannes Lions, D&AD, IPA, AHC, How-Do and the German Design Council.He served 3 years as an NED with global advertising body D&AD, helping the executive team develop their understanding, positioning and offer in relation to behaviour change, sustainability and social impact. In 2014 he launched one of the first specialist behavioural insights consultancies in the UK, successfully growing and selling what had become an award-winning business in 2019. He is a Fellow of the RSA and Founder at Considered_.