Influencing Green Choices: Turning engagements into real world behaviour change
Horizon • Solo • 10:30 AM–10:50 AM
What impact do influencers have when it comes to convincing consumers to make more sustainable and ethical choices? Companies today are taking strides to become more sustainable (e.g. reducing supply chain emissions, empowering eco-friendly disposal). However, these efforts rarely result in any real, significant changes in consumer behaviour.
In this session, BCW will bring together three disciplines: Influencer Marketing, Behavioural Science and Sustainability to better understand this gap and how organisations can tackle it. You will learn: The science behind the intention-action gap Influencer strategies brands can use to close this gap How value-based influence can supercharge behaviour change
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