Senior Manager - Global Influencer Strategy, The LEGO Group
Gemma is the influencer strategist within The LEGO Group’s global communications strategy team. She joined The LEGO Group in January 2019, and has been working to unite and expand influencer marketing efforts globally within the organizations in-house agency. She is particularly interested creating opportunities that creators would be proud to be a part of, and how brands can strengthen relationships with social media content creators to become long term creative partners. Prior to The LEGO Group, Gemma worked agency-side within MSL UK’s digital and planning teams, helping to develop their influencer marketing offer and working end-to-end on influencer campaigns for clients such as Renault, Cartier, Oral-B, Pampers, EY and Nestle.
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