Influencer Marketing Director, Journey Further
Lauren McFarland is the Influencer Marketing Director at brand performance agency, Journey Further. Lauren has over 6 years of experience supporting the likes of Ocado, PepsiCo and Mars build strategic influencer marketing frameworks. Lauren recently joined Journey Further to lead the influencer marketing proposition and marry the worlds of performance and brand.
Lauren is speaking on:
How to Get Your Performance Teams to Respect Influencer Marketing