Session Details: Influencer Marketing Show 2022

We’ve all shared ‘bad’ examples of influencer marketing with friends and colleagues (and we’ve probably all been responsible for it). Influencer marketing that didn’t align with the brand’s objectives; influencer marketing that lacked creativity; influencer marketing that didn’t influence. We know that brands have been burnt in the past. Yet all of these issues could be solved so easily. It’s time performance and brand worked together to build influencer strategies that align with the wider marketing mix and drive real business success. The session will cover:

How to implement the 4C framework: Customer, Channel, Creative and Company
How you can partner performance teams and influencer marketing activity to identify opportunities and put the customer first
How to adopt a test-and-learn approach to all your influencer campaigns
How to work with your PR teams to incorporate influencer case studies in PR outreach and attract journalists
How to create the perfect partnership with influencers and change how you collaborate with them

How to Get Your Performance Teams to Respect Influencer Marketing