How Your Influencer Marketing Strategy Can Survive the Recession

Horizon  •  Solo  •  2:30 PM–2:50 PM

This session will help brands understand how they can optimise their influencer strategy to maintain relevance, market share, and win the attention of online communities.

What They Said’s Client Services Director, Joe Stratton, and Senior Campaign Director, Sammy Albon, have over 20 years combined experience in the influencer marketing industry - from Joe’s experience leading award-winning industry firsts during his time at the UK’s top MCN, to Sammy’s 8 ½ years as a full-time influencer and BBC Broadcaster. 

They’ll take you on a whirlwind tour of how you can get out of your comfort zone, win attention with scroll-stopping creatives, and drive measurable impact with influencer strategies. We can’t do much about the recession, but we can sure as hell help you stay front of mind with Less Ordinary brand comms.