The Branded Content Marketing Association (BCMA) is the leading global member association for branded content and influencer marketing. The BCMA promotes the value of branded content and is designed for anyone involved in the communications industry. Through best practice it leads the debate on what makes great branded content and how brands, producers, platforms and agencies can engage audiences for maximum benefit and payback. BCMA commissions research, measures effectiveness, offers strategic advice and hosts events about the branded content and influencer marketing industries. It creates the opportunity to connect with the leading experts in branded content and influencer marketing.