Head of Influence, Ketchum
"Vik is a Senior Account Director in the Social & Influence team at Ketchum UK, with over 9 years of experience in Social Media Strategy and Influencer Marketing. He was recently named in the Talking Influence Influencer Top 50 in 2020 and has also been a judge at the Influencer Marketing Awards for the last 2 years. He has strong experience in the influencer space, helping to create high impact campaigns using his deep-rooted knowledge of wider cultures and platforms both online and offline, collaborating with an array of influencers from Mega Celebrities down to Micro Influencers along the way. Vik has worked with a range of global brands over the years providing them with innovative influencer marketing strategy and end to end toolkits to amplify campaigns, product launches and events at local and global levels, whilst delivering clients with best-in-class consultancy in this ever changing landscape."
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