Mark Bassett

Mark Bassett


Head of Digital Strategy EMEA, BEN LABS

Mark Bassett is the Head of Influencer Strategy – EMEA for BEN Group. Based in London, he helps brands with their influencer strategy and execution at a local but also global level. He has worked in the influencer space for over 10 years building out influencer strategies for some of the worlds biggest brands from Ubisoft to Dyson. At BEN Group, he heads up all influencer and strategy teams across Europe.

Mark is speaking on:

How the Creator Economy will Disrupt the Metaverse, Web3, and All Media