What Are the Secrets of Brands That Are Scaling Influencer Marketing?
Horizon • Solo • 4:00 PM–4:20 PM
The effectiveness of influencers in brand awareness or customer acquisition strategies is no longer to be proven. But few brands have succeeded in "scaling" this lever. Far from the clichés and empiricism of its beginnings, influencer marketing has become a real media, professionalizing at high speed: dedicated budgets and teams, cross-media strategies, data-driven approach, and dedicated technologies...What can we learn from brands that have "hacked" influencer marketing on a large scale?