How To Convince Anyone To Work With Influencers
Horizon • Solo • 3:30 PM–3:50 PM
In order for us to put all of the information we have learnt at IMS into effect, we first need brands willing to do an influencer marketing campaign. In our experience, there are three key personas that sometimes make influencer marketing difficult.
This session will do a deep-dive into these three personas, and how you can convince them why influencer marketing is beneficial, explain how is a great way to delve into the wider reaches of influencer marketing, and how it can benefit your overall digital marketing efforts. This talk will help you talk about influencer marketing from the perspective of financials, data and brand awareness – the three key pillars of any campaign.