Purposeful Marketing: How to Use Influence for Good

Horizon  •  Solo  •  2:00 PM–2:20 PM

In this exciting, fast-paced session, Adam Pope, CEO of Spencer Churchill will look at the pay equality that exists in the ever-evolving world of influencers; from the Lionesses (Englands's Women’s Football) & Women’s Boxing, to Legacy and Grassroots Sport. It will focus on how brand investment in this space is evolving, in addition to exploring the commercial deals being struck, and how you can react, to avoid being left behind.