5 Things Your LGBTQ+ Influencer Campaign Needs (if you want it to be taken seriously)

Pyramid  •  Solo  •  4:30 PM–5:00 PM


Remember the M&S LGBT sandwich? If you do, it’s probably for all the wrong reasons. If you don’t, it’s because even though it went pretty wrong, it still wasn’t able to make an impact.

Pride marketing campaign history is littered with examples of content and creativity that didn’t quite hit the mark or missed it entirely. This session, led by LGBTQ+ marketing expert Max Slack, aka @theyrequeer, will outline the key elements of a successful and authentic LGBTQ+ influencer campaign that hits KPIs and engages the community. It will teach you how to avoid accusations of rainbow washing, diversify your campaigns and bring LGBTQ+ support into your programs in a way that feels natural.

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