Offline & Creator Brands - How Can Creators Safeguard by Being More Than Their Online Offering?

Main Stage  •  Panel  •  2:00 PM–2:30 PM

Despite many creators building the foundations of their careers on platforms, prospects change, and that’s not always a bad thing! Content creators are establishing their niche, and truly understanding the wants and needs of their audience, in a way that brands could only dream of.

So what does the future hold?

  • With new content formats constantly emerging- from picture to video to podcasting to guest contributors for magazines, how can brands ensure that they are present (and relevant) in all these formats?
  • With influencers sourcing sustainable monetisation methods with their own brands, is the future of creator marketing brand to brand?
  • How can brands retain talent, and from a data perspective become an integral partner, so as to not be used as a springboard to launch their newest competitor?