The Only Way is OnlyFans - or is it?

Pyramid  •  Panel  •  9:30 AM–10:00 AM

Algorithms on social platforms are changing rapidly, and creators don’t know where they stand. Instagram is turning into TikTok, TikTok is all about short-term virality, so creators are exploring ways that they can establish a guaranteed income as well as a loyal audience.This year alone, we have seen major talent exiting the TV world of shows like TOWIE, and ITV deals in favour of signing an exclusive agreement to appear on OFTV - is this the way the entertainment industry is going?

Subscription platforms like Patreon, OnlyFans, and Twitch allow subscribers money to go directly into the pocket of the creators they subscribe to - with a small fee being taken by the platform itself. With these evolving monetisation models available, the question truly seems to be, do they really work for creators/brand partnerships?

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