A New Era: Building brands by Influencing Anywhere
Main • Solo • 10:20 AM–10:50 AM
There can be no doubting the power of influencer-generated content – not only when audiences encounter it organically, but also when brands put it to work to add value across their media plans.
From paid social, to digital inventory, to DOOH – influencer content has a contribution to make “from TikTok to Times Square”. In this new era for influencer marketing, the possibilities are endless – but how can brands take advantage of these possibilities, test and learn, and tackle the challenge of choosing how and where to use influencer content most effectively?