Weathering the Cold Front, What's the forecast for the next 12 months in Creator Marketing?
Main • Panel • 9:30 AM–10:00 AM
The post-pandemic boom is coming to a halt, and all signs are pointing towards an advancing period of austerity, which will inevitably have an effect on consumer behaviour. With TikTok announcing that it will delay the expansion of Live Shopping to the US and Europe, Instagram's move towards a video-first platform, and the way in which we measure influencer marketing campaign success an increasingly-debated topic, the industry is poised for another period of meaningful change. This session will be looking at the challenges that the channel will be facing, and what growth is predicted for the year to come.