The home of
Connected Thinking.
The Thread Team is a new breed of marketing consultancy with a proven track record of making modern marketing pay with Connected Thinking.
What we do.
Data-Driven Transformation.
We help your brand to make the most of your transformation investment by unlocking your organisation’s ability to engage, acquire, retain and re-activate real people, in the moment.
Customer Journey Design.
We are passionate about connecting people with brands, technology and data to meet and exceed their expectations. With the purpose to trigger behaviour - in the moment.
Omni Channel Delivery.
We bring together the cutting-edge with the tried and tested in marketing communications thinking, data science, journey orchestration and marketing technology to deliver measurable results.
Embracing the Side Hustle…
A Seismic Shift in Work Culture
Did you know nearly half (44%) of us have a side gig to boost our income? From Vinted clothes-magnates to Social Media Influencers and part-time Uber drivers, the possibilities are endless…
Podcasts.
Our Co-founder Richard speaks to the Tied Together Podcast about modern marketing.
Our latest case study.
Creating one-to-one relationships at scale.
The food delivery industry is reaching maturity and our client, one of the category leaders was facing several big challenges from their competitors - who were spending heavily on above-the-line media in an attempt to gain market share.
Testimonials.
Former client Joe Legate talks The Thread Team on the Digital Surfing Podcast.
What We Think...
Most Popular
Latest Articles
Our Clients
Work with us.
We're always on the lookout for exceptional people to join our team.
Partner with us.
We're always happy to chat to discuss opportunities.
A 20 minute read
In 1964 the father of modern business consultancy, Peter Drucker, extolled that ‘the purpose of a business is to create a customer’ and the idea behind what was to become CRM and latterly CX was born…